Using social media to showcase groundbreaking innovation
Emteq came to us with a very exciting project - to help showcase and share the news of their groundbreaking innovation - smart glasses that read emotion from the face.
Using social to help spread the word of their tech and create new opportunities within the augmented and virtual reality communities, to leverage press coverage and provide social support surrounding the Emteq team’s busy schedule speaking at events and conferences.
It's all about timing and execution
We created a social strategy, social and daily content calendar to make sure the right messages are getting out at the right times and to the right audiences.
A key part of the social strategy was creating conversations with the right people which directly lead to new opportunities for Emteq.