Emteq, a Brighton-based technology startup, is pioneering the development of emotion-sensing wearable technology used in VR, AR or just a pair of glasses.

Using social media to showcase groundbreaking innovation

Emteq came to us with a very exciting project - to help showcase and share the news of their groundbreaking innovation - smart glasses that read emotion from the face.

Using social to help spread the word of their tech and create new opportunities within the augmented and virtual reality communities, to leverage press coverage and provide social support surrounding the Emteq team’s busy schedule speaking at events and conferences.

It's all about timing and execution

We created a social strategy, social and daily content calendar to make sure the right messages are getting out at the right times and to the right audiences. A key part of the social strategy was creating conversations with the right people which directly lead to new opportunities for Emteq.

Simon Clarke | Operations Manager, Emteq

We engaged Confab Social to help us to build a social media presence, as an early stage tech start-up it was important for us to achieve and maintain a thought leadership position. Phoebe and Jo have a superb level of knowledge about effective strategies that involve new social media web technologies. We were able to quickly implement a strategy, focussing on relevant channels and targeting influencers in our industry – within 3 months we had doubled our followers and increased our engagement levels ten times. I liked the casual yet very focused and smart approach to capture our needs and guide us to a cost-effective solution. I can highly recommend Confab Social for a no-nonsense, highly effective and useful social media strategy that makes a measurable difference.